ÛS is a collective of artists, designers, riders and makers with a shared love for the outdoors, and a belief that when it comes to business, if you’re not working with Mama Nature, you’re working against Her. That means making beautiful, high quality eyewear as sustainably as possible today, with zero waste as our goal for tomorrow.
The cleanest line: Performance in a classic package.
The Butterfly Effect. A delicate blend of timeless elegance and sporty chic.
Draw the line: Walk the high wire.
Full throttle style: A classic wraparound that's built for speed.
Born Ready: Style on lock and ready to rock.
Flower Powered: Hippy Chic with a glamour twist.
Definitve Desing: You can’t improve on perfection, but you can try.
Retro Modern Perfection: Subtle 50s influence in a curvy package.
Featherweight Champion: A lightweight, timeless silhouette for modern adventuring.
Cool Coverage: Gold, spacious frames that exude cool, sporty steez.
As we find ourselves in a truly unprecedented situation, with many of us confined...
Our last ‘Surf Blog’ focused on a change in the equipment being used by surfers across the globe and now we...
With summer approaching and the thought of the swathes of colourful softboards soon to be pouring over the...